Our Philosophy
Inspired by the design ethos of Dieter Rams and the management insights of Peter Drucker, we emphasize:

Essentialism in Design
Crafting products that concentrate on essential aspects, avoiding non-essentials. As Rams put it, “Good design is as little design as possible.”
Effective Decision-Making
Recognizing that in a world full of choices, the inability to manage oneself is a primary challenge. Drucker noted, “In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is… an unprecedented change in the human condition. For the first time… substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves.”